This spot was inspired by, and is a new take on life and evolution simulated video games. It was a labor of love, animated by the wonderfully talented staff at Tippett Studios
in Berkeley, CA.
All the characters are CG, modeled and painted after drawings by Daren and Isaiah. The swarms are particle simulations, with creatures exported from a game and attached as sprites. The backgrounds are all digital matte paintings, created by Isaiah and Daren.