The Lager that Brooklyn Built.
Amidst rising competition, frequent collaborators Brooklyn Brewery approached the Ghost Robot team to help establish its flagship Brooklyn Lager as the go-to beer of Brooklyn. The campaign was to appeal to two different demographics: the mainstay Brooklyn Millenials who are nostalgic about the Brooklyn of yore and new, Gen Z drinkers who are just starting to explore more complex flavors.
The resulting creative tied the flavor cues of the hop-forward lager with descriptors that make those who live in Brooklyn unique. The campaign paired photographer Kyle Dorosz with up-and-coming director/DP $eck to create an energetic campaign that was distributed on social channels, Link NYC monitors, and wheat-pastes throughout the city.
