Direct Response that's anything but boring.
In anticipation of the upcoming gifting season, Away approached Ghost Robot to help craft a campaign that would position the companies innovative luggage as the perfect holiday gift. The goal was to not only drive traffic but insure that visiting shoppers were intent on making a purchase. Sure, the bags are great, but why take our word for it? Our solution was to support these claims by tapping into real customer reviews.
We recruited the comedian Yedoye Travis to read the reviews on a minimal, yet stylish set allowing Travis’ performance and, more importantly, the Away products, to shine.
As a fully integrated campaign, we delivered 2 x :30s, 2 x :15s, 4 x :06s, 4 x Gifs, and 3 x radio spots.As a result of this campaign, conversion rates increased from 3.3% to 7.2%.