Giving a B2B brand a voice you can feel.
Integrate came to us to make a film. Getting there started with hours of conversation about the company, its ambitions, and how the brand should show up in the world. Together with Brian Fiore-Silfvast and Bryan Gilligan, we dug into what made Integrate interesting and how to give that a distinct creative expression.
Those conversations were a big part of the work. Spending time with the team gave us a feel for their personalities, their taste, and how far they wanted to push things. The Integrate team had already spent months experimenting with AI to explore their vision, giving us something tangible to react to together and helping turn abstract conversations about tone and feeling into a shared visual language.
We brought that vision to life with a small, talented team of six, combining generative AI, design, animation, and stock footage. Each brought something different to the film, and the creative work was in making them feel like they belonged together. Design and animation connected the material, giving found footage and generated imagery a common rhythm and visual identity.
Working across those techniques let us be resourceful and ambitious at the same time. We could find a shot, generate an image, or build a sequence around what the idea needed, with a tight team shaping the pieces into one cohesive film.
The ambition was to give Integrate a presence people could recognize and remember. B2B audiences are people, and the work still has to catch their attention and make them feel something. By getting to know the people behind Integrate, we could bring more of that personality into the brand, creating a film with a voice and a point of view of its own.
