Are you hungry for plant-based fried chicken?
Turns out that fever dream of Liza Koshy cloud hopping across a muted pink dreamscape while cuddling meatless nuggets actually happened. Tasked with a speedy turnaround and ambitious creative that would require a mixture of techniques and a keen eye for design, we tapped Brazilian content creators and directors Two Lost Kids.
After a whirlwind shoot with actress, comedian, and influencer Liza Koshy, we delivered a hero:15, 3 x :06s and numerous gifs, all accompanied by a slew of still photo elements created by the illustrious Jenna Gang. Images from the campaign were splashed across KFC brand channels, Liza’s Instagram, and the countless media outlets that covered this momentous product reveal.
The campaign resulted in well over 3 million organic impressions.
