Netflix + Gaming = Never Leave the Couch
When Netflix was looking to launch a series of exclusive interactive games on its platform, it hoped to walk the line between how-to videos and genuinely engaging content. By doing a deep-dive into our audience and their gaming behaviors we came up with a few different scenarios that showcased how fun, easy, and convenient it is to play games through Netflix.
Partnering with directing team Pleasure Craft, we created two spots that highlight the games themselves but also the relatable experience of having your grandma whoop your ass at some like totally simple game you thought was gonna be easy but damn, Grandma okay I see you.