How do you talk to Gen-Z about career goals?
Google Career Certificates wanted to make their YouTube channel the go-to destination for job advice. So we had to figure out what kind of content they would be inspired to watch.
Through our research, we uncovered a nostalgia for cartoons, with animated shows like Dora the Explorer, Bob the Builder, and the Magic School Bus all eliciting strong emotional responses. So we decided to make a cartoon of our own!
And thus, Epic Career Quest was born. A show about 4 unlikely friends navigating a fictional career center where learning is re-imagined as a series of fantastic adventures.
To drive organic views, our team tapped a cast of creators to provide voice-over services and create custom promo content on their own channels, including activations and giveaways at VidCon. All told, our series gained over 20 million views and set new records for APV and engagement.
