How do you talk to Gen-Z about career goals?
Google Career Certificates wanted to make their YouTube channel the go-to destination for job advice. So we had to figure out what kind of content they would be inspired to watch.
Through our research, we uncovered a nostalgia for cartoons, with animated shows like Dora the Explorer, Bob the Builder, and the Magic School Bus all eliciting strong emotional responses. So we decided to make a cartoon of our own!
And thus, Epic Career Quest was born. A show about 4 unlikely friends navigating a fictional career center where learning is re-imagined as a series of fantastic adventures.