When the world feels out of control, do the only thing that still makes sense: get extremely hot.
Sweat It Out is a playful, gently surreal sauna fever dream for Big Towel, wood-fired saunas based in Hudson, NY.
Earnest, strange, and proudly local, Sweat It Out is a love letter to sauna culture, creative community, and the idea that sometimes the most radical thing you can do is sit still and sweat it out together.
The response proved the feeling was universal: the film generated more than 70,000 organic social views, turning a hyperlocal passion project into a widely shared ode to sweating it out together.
