Wacky, wild stuff. Made for Generation Z.
Hey! Did you know you can now follow interests on Instagram?
Ghost Robot teamed up with Wieden+Kennedy in Portland to help them shout about this brand new feature — and to help them solve their production puzzle. We happily created 12 x :15 spots, each distinctly designed to illustrate hashtags relevant to their post-millennial, iGen audience.
The campaign was co-directed by GR’s Benjamin Dickinson and Daren Rabinovitch. Daren brought his iconic art direction and fabrication skills to the project, while Ben commanded the camera and talent with a precise touch. The campaign is tied together with a cohesive filter-friendly color palette and features some super cool social media influencers.