To celebrate National Dog Day (August 26th, in case you were wondering) we teamed with BarkBox and the NYC Gay Men’s Chorus to create custom songs of praise for dogs across the country. Led by director Sally Tran, we started the campaign off with a teaser and promo video, then staged a marathon live shoot where 31 videos were shot, edited and published all in the same day.
The campaign was a massive success, with over 8 million impressions. Luckily, we’ve got this handy wrap-up video to tell you all about. Keep watching and reading for more details!
