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Built for Growing Mailchimp

Explainer videos don’t have to suck.

Especially when they are for a rad client, like Mailchimp. To help promote their new suite of online business tools, we combined table-top photography with colorful UI and hand-drawn illustrations.

To give each film its own flair, we focused narratives on some awfully fun fake businesses called Big Mood Spa and Metal Lotus - a heavy metal Yoga Studio, naturally. Custom music and a brand jingle elevated each piece, as well keeping the Mailchimpy-ness front and center the whole time. Yes. That is now a word.

Credits +
Director ("Big Mood Spa") Lucas Borràs
Director ("Metal Lotus") Benjamin Dickinson
DP Matt Santo
Line Producer Kyle Martin
Post Producer Grace Hammerstein & Tim Cella
Editor Tiffany Burchard & Juan Rod
Animation Direction Lucas Borràs & Fons Schiedon
Animation Linda McNeil
Animation Amanda Schrembeck
Animation David Burrell
Music Jorge Ramirez- Escudero & Tom Marsh
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