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The Drip is in the Details NFL Shop

Individual Directors create a Cohesive Campaign.

Everyone's got their own personal style and their own NFL team. So to showcase all of the dope NFL swag available online, 72&Sunny tapped the Ghost Robot team to bring individual flair to the campaign.

Working collaboratively, Ghost Robot directors Christina Wadsworth, $eck, and Pleasure Craft each developed two distinct visual motifs ensuring each of the six spots felt unique.

Shot over the course of six days in Los Angeles, our directors shared crew and resources, creating a lean, mean commercial-making machine. The spots will air throughout the NFL season. So be sure to watch a few games. Just don't watch the Lions.

Credits +
Director Christina Wadsworth
Director $eck
Director Pleasure Craft
Co-Director Caleb Woods
DP Marz Miller
Production Designer Alexah Acuna
Line Producer Dawn Rose
Creative Partner 72&Sunny, LA
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