The first ad designed to play in your dreams.
Without the on-air ad spend, Coors and DDB, Chicago decided they needed to find other ways to make a splash during the big game. Just six weeks before Super Bowl LV, they brought this concept to the table and charged Ghost Robot with assembling a team to bring it to life in time.
Working with insights provided by Dr. Deirdre Barret, a preeminent Dream Psychologist, we crafted a storyline based on recurring visuals and mathematical repetition designed to recall imagery associated with Coors Products.
Our creative team, led by Sean Hellfritsch, worked extensively with stock footage and multiple animators to craft these eye-catching visuals in only a matter of weeks. The resulting campaign garnered millions of views, countless press mentions, and some very weird dreams.