We built the world's first period shop. Period.
Working with Organic in Detroit, we fleshed out their concept of the world's first Period Shop, taking over the design, implementation, and content creation for U by Kotex’s massive flagship project. The idea was to provide a safe and comfortable place for women to go during their period and to de-stigmatize what's usually just referred to as "that time of the month."
In its 3 day run, the store attracted more than 10,000 visitors. We raised nearly $10,000 for Susan’s Place and generated tons of press and social media traffic, delivering over 20+ pieces of content created on site.
The store was covered by industry sites like Creativity, AdWeek, PSFK, Fast Company, and AdAge and press like Glamour, Cosmopolitan, Refinery 29, InStyle, and Teen Vogue. Overall, we achieved 23 million impressions - paid and earned.