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Phone 212-343-0900
Address 346 Grand Street

Brooklyn, NY 11211
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Building Other Worlds.
Benjamin Dickinson, Alex Markmen, & Christina Wadsworth

Xerox – “Set the Page Free”

8 respected authors. 7 videos. 3 directors. Lots of fun.

The creative geniuses at Y&R and Xerox came up with a brilliant concept: enlist 14 world-famous authors and have them create a collaborative novel, wherein they demonstrate the connected capabilities of Xerox hardware and DocShare software.

To help illustrate how their products work for the authors — each with their own unique working styles — they enlisted, you guessed it, Ghost Robot to help tell the story. With our unique, collaborative style, we brought on multiple directors and paired them with a few authors each. From there, we worked hand in hand with the team at Y&R to create bespoke and original videos for each one. Some are funny. Some are suspenseful. Some are playful. and they’re all different.

You can read more about the project and download a digital copy of the book here.

Xerox – “Set the Page Free”

Alex Markman

Xerox - "Set the Page Free: Joshua Ferris"

Benjamin Dickinson

Xerox - "Set the Page Free: Valeria Luiselli"

Xerox - "Set the Page Free: Chip Kidd"

Alex Markman

Xerox - "Set the Page Free: Aimee Mann & Jonathan Coulton"

Christina Wadsworth

Xerox - "Set the Page Free: Sloane Crosley"

Set the Page Free

Credits

  • Client Xerox
  • Agency Y&R
  • Directors Benjamin Dickinson, Alex Markman, Christina Wadsworth

Awards

  • Adweek Ad of the Day
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Ghost Robot
346 Grand Street
Brooklyn, NY 11211
212-343-0900
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