Just in time for the holiday shopping season, Sally Tran and the Ghost Robot Team partnered with Mother to bring Instagram’s new shopping function to life. To execute all the looks required, we created a factory-esque studio where sets were built side-by-side and back-to-back, often shooting multiple setups at the same time. Our massive team shot for five days, followed by a post-production sprint. All told, the production schedule was five weeks look from prep through delivery.