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Phone 212-343-0900
Address 346 Grand Street

Brooklyn, NY 11211
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Building Other Worlds.
Sally Tran

Instagram Shopping

Bespoke videos tailored to any taste. 37 of them, to be exact.

Just in time for the holiday shopping season, Sally Tran and the Ghost Robot Team partnered with Mother to bring Instagram’s new shopping function to life. To execute all the looks required, we created a factory-esque studio where sets were built side-by-side and back-to-back, often shooting multiple setups at the same time. Our massive team shot for five days, followed by a post-production sprint. All told, the production schedule was five weeks look from prep through delivery.

Direction 1

Direction 1 shot items falling against green with a phantom camera, which were then composited together with atmospheric plates.

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Direction 2

Direction 2 created sets made of fabric where products were staged to create dramatic tableaus complete with dynamic lighting textures.

 

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Instagram Shopping

Credits

  • Director Sally Tran
  • Agency Mother NY
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Ghost Robot
346 Grand Street
Brooklyn, NY 11211
212-343-0900
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