Team Detroit approached Ghost Robot with a simple idea. How do we reward people who are saying good things about the Ford Fusion. The result was a robust digital campaign with content of all kinds supporting the “Random Acts of Fusion” tagline.
We assembled a team that included three Ghost Robot directors, a writer, art director and multiple producers to crank out over 40 videos and hundreds of web assets. The team began by combing through a list of thousands of tweets and Facebook mentions, looking for inspiration. With winning mentions in hand, we then contacted the authors, did lots of background checks, and wrote custom scripts or activations for each one.