Dr. Bronner’s Magic Soapbox

Saving the world, one bottle of soap at a time.

Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein’s nephew. In 1947, after escaping from a mental institution, he invented the formula for “Dr. Bronner’s Magic Soap,” a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called “The Moral ABC,” designed, in his words, “TO UNITE ALL MANKIND FREE!” A human story about a socially responsible company, “Dr. Bronner’s Magic Soapbox” documents the complicated family legacy behind the counterculture’s favorite cleaning product — Bronner’s son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father’s most ardent fan.

“Capturing the Freidmans by way of the Whole Earth Catalog.” –Washington Post

Watch it here:

Project Info
Director Sara Lamm
Producer Sara Lamm
Producer Zachary Mortensen
Select Film Festivals
Mill Valley Film Festival World Premiere
Hamptons Film Festival
Seattle Film Festival
Project Info
Director Sara Lamm
Producer Sara Lamm
Producer Zachary Mortensen
Select Film Festivals
Mill Valley Film Festival World Premiere
Hamptons Film Festival
Seattle Film Festival