Our friends at GTB had the great idea to build a chatbot that could help pick the right Ford for you. They had another great idea, which was to hire us to make videos promoting the new social tool.
Working collaboratively with their awesome creative team, we fleshed out three separate campaigns which were tested across three different markets. We got to work with some amazing comedic talent, including Charlyne Yi, and make lots of jokes about bots.
We still don’t know which campaign performed the most effectively, but maybe you’ve got a favorite?