"Prologue"
Director:
Adam Levite & Benjamin Dickinson
Agency:
Team Detroit
Client:
Ford Fusion
To kick off our new campaign for the 2013 Ford Fusion, Adam and Ben teamed up to write and direct the intro spot. Working closely with our counterparts at Team Detroit, this script introduces the campaign and its #backatyou hashtag.
Shot in Birmingham, Alabama the team shot all over town including the coolest test track ever. The pieces with funny-man Paul Tompkins was shot by Ben in LA a few weeks later.
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