Ghost Robot

To advertise the rollout of Def Jam's new RapStar game, Ghost Robot worked with Vice marketing arm, Virtue to produce this spot for the unveiling of the new game, Def Jam Rapstar, at an E3 presentation. In it, three teens from different backgrounds are whisked away into the bright lights and big bling of their rap music video fantasies, complete with beautiful women, adoring fans, and expensive cars.  Shot on location and a sound stage in Brooklyn, this spot was delivered in just over 2 weeks.