ADAM

Google – “National Parks Centennial”

America’s National Parks turned 100. So we celebrated with Google and Stink Digital.

After weeks of creative development, planning, and testing multiple camera rigs, Director/DP ADAM hit the road with Google and Stink Digital to create all the content for this immersive digital experience. Ghost Robot handled the production logistics including travel, sourcing guides, and interfacing with the National Parks Department.

The team visited 6 parks in 5 weeks, logging 7,000+ miles in the process. They slept in a bus, on a boat, and in a trailer park. They rode horses, hiked a glacier, peered inside an active volcano, and went swimming with some fish.

Google

ADAM and his crew lugged an Alexa Mini, a Movi, 4 different VR camera rigs, and an ambisonic sound kit all across the country. In total, the team traveled with 32 different equipment cases.

Back in NYC, the Ghost Robot post team, led by Alex Amoling and Lacy Wittman cranked through the footage churning out over 120 different deliverables, including multiple 360º videos in just over a months time. Over seventy-five different crew members worked on the project.

Check out Adam & the team in action in this Behind-the-scenes film.

Have a cardboard headset at home? Check out the 360º film.

The final project was released on the eve of the Centennial celebration. See the final digital experience, here. It was featured on Creativity and was named an FWA and Awwwards site of the day. Custom NPS Google Cardboards are making their way around classrooms across the US, inspiring students to learn more about our National Parks.

Google – “National Parks Centennial”

Credits

Director ADAM
Agency Stink Digital
Case Study Google - "National Parks Centennial"