Ghost Robot

In celebration of Pepsi's partnership with Fox's The X-Factor, Ghost Robot was tapped to create a series of spots, which drove viewers to various destinations within Pepsi's digital landscape.

The spots were led by the creative team of Joey Garfield, Kim Howitt, and Adam Kurland. GR wrote the scripts and helped create the messaging - selecting Kevin McHale from Glee to represent the ultimate Pepsi Superfan. Joey directed the first three spots, while Adam K. directed the final two - shooting on the X-Factor stage in LA.

Nice work team, and thanks to all of those who helped pitch in to make it happen.