"Outside Lands (Go On & Fix Your Hair)"
Director:
Elliot Jokelson
Agency:
Ghost Robot
Client:
Superfly Productions
After the critical success of their first pairing on the Bonnaroo 2009 Line Up, when the guys at Bonnaroo needed a spot for the San Francisco music festival Outside Lands, they turned to Ghost Robot.
Working from a concept and script by director Elliot Jokelson, Ghost Robot developed the entire creative in house. Starting with the writing and arrangement of the song, through the fabrication of the puppets and set on a micro-stage in Brooklyn.
The end result is this jugband-influenced spot with a song that manages to work in the names of all the major acts at the festivals.
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