While the concept for this video is simple, Keven ran with it by shooting on 35mm film and casting legendary air-guitarist
"Rock Ness Monster" as the lead. A Barton Box was used to sync the
Old 97's performance footage (which Keven shot several weeks previous) on the old tube TV. The video was filmed in just nine takes, after which the Rock Ness Monster could no longer walk; six months later, he won the U.S. Air-Guitar Nationals.
The video was featured in
Shots Magazine and at Antenna Promos (before it became Bug).