Saatchi & Saatchi, LA
Toyota Prius Plug-in Hybrid
To celebrate its new line of Prius Plug-in's, Toyota asked four artists to create custom decals, available for purchase at local dealers.
Joey Garfield was tapped to work with Saatchi, both to help select artists and direct a short film profile of each. Traveling to four different cities, Joey created films on Geoff McFetridge, Aaron De La Cruz, Hunter Gatherer, and Joshua Davis. Enjoy.