"Geoff McFetdridge"
Director:
Joey Garfield
Agency:
Saatchi & Saatchi, LA
Client:
Toyota Prius Plug-in Hybrid
To celebrate its new line of Prius Plug-in's, Toyota asked four artists to create custom decals, available for purchase at local dealers.
Joey Garfield was tapped to work with Saatchi, both to help select artists and direct a short film profile of each. Traveling to four different cities, Joey created films on Geoff McFetridge, Aaron De La Cruz, Hunter Gatherer, and Joshua Davis. Enjoy.
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