"Backstage"
Director:
Joey Garfield
Agency:
The Content Collective/Ghost Robot
Client:
Pepsi
To highlight Pepsi's sponsorship of The X-Factor, The Content Collective approached Ghost Robot to help them put together a spot.
Ghost Robot handled the process from the get go; creating scripts, casting for celebrity talent, and planning for a shoot all at the same time. Helmed by Joey Garfield, the resulting spot stars Kevin McHale from Glee and delivers you right inside the X-Factor backstage action.
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