"The Road To Bonnaroo"

Neustadter
Comedy
Content

Director:

Adam Neustadter

Agency:

Ghost Robot

Client:

Bonnaroo Music & Arts Festival

This campaign for the Bonnaroo Music Festival let viewers choose and tailor their own trailer, to get access to the 2010 line-up.

Adam got the chance to work with some great comedic talent, including Leo Allen, Christina Gausas, and Greg Rutter (who wrote the script).

Ghost Robot produced the campaign from the ground up, including the interactive microsite, which pulled user generated data, and integrated it into Adam's videos. You can make your own here.