"Love Songs" | Ghost Robot

Neustadter
Comedy
Content

"Love Songs"

Director:

Adam Neustadter

Agency:

Ghost Robot

Client:

Bonnaroo Music & Arts Festival

This campaign for the Bonnaroo Music Festival let viewers choose and tailor their own trailer, to get access to the 2010 line-up. Each video featured the same cast and locations, but had a unique genre and different script. This was our rendition of a generic Romantic Comedy.

Adam got the chance to work with some great comedic talent, including Leo Allen, Christina Gausas, and Greg Rutter (who wrote the script).

Ghost Robot produced the campaign from the ground up, including the interactive microsite, which pulled user generated data, and integrated it into Adam's videos. You can make your own trailer here.