Xerox – “Set the Page Free”

8 respected authors. 7 videos. 3 directors. Lots of fun.

The creative geniuses at Y&R and Xerox came up with a brilliant concept: enlist 14 world-famous authors and have them create a collaborative novel, wherein they demonstrate the connected capabilities of Xerox hardware and DocShare software.

To help illustrate how their products work for the authors — each with their own unique working styles — they enlisted, you guessed it, Ghost Robot to help tell the story. With our unique, collaborative style, we brought on multiple directors and paired them with a few authors each. From there, we worked hand in hand with the team at Y&R to create bespoke and original videos for each one. Some are funny. Some are suspenseful. Some are playful. and they’re all different.

You can read more about the project and download a digital copy of the book here.

 

Project Info
Client: Xerox
Agency: Y&R
Directors: Benjamin Dickinson, Alex Markman, Christina Wadsworth
Awards
Adweek Ad of the Day