Instagram – “#Interests”

Wacky, wild stuff. That teenagers like.

Did you know you can now follow interests on Instagram?

Ghost Robot was approached by Wieden+Kennedy in Portland to help them solve this very problem. We created twelve :15 spots, each designed to illustrate hashtags relevant to their teen audience.

The spots were directed by the team of Benjamin Dickinson and Daren Rabinovitch (1/3 of Encyclopedia Pictura). Daren brought his art direction and fabrication skills to the project, while Ben commanded the camera and talent with precision. Each spot in the campaign is tied together with a cohesive color palette and quirky sounds made by our friends at Antfood.



Project Info
Client Instagram
Agency Wieden+Kennedy, Portland
Directors Benjamin Dickinson & Daren Rabinovitch
Producer Alexandra Byer
Production Manager Maggie Ambrose
Production Coordinater Catherine Rierson
Production Designer Daniela Clementi
Wardrobe Stylist Bree Perry
Hair & Makeup Artist Cheyenne Timperio
Casting Beth Melsky
Post Producer Brian Miller
Editor Liz Bilinsky, Andrew Hasse
Asst. Editor Phil Serzo, Brian Wendelken
Storyboards Wes Simpkins
2D Animators Isabell Hacker, Whitney Theis
Compositors Jin Lee, James O'Brien, Whitney Theis, Brad Walter
Color Grade The Mill
Colorist Damien Van Der Cruyssen
Color Producer Evan Bauer
Sound Design & Mix Antfood
ADD'L VFX Smoke and Mirrors
Smokey Eye/Girls Who Ride/Yoga
Exec. Producer Steve Intrabartola
Compositors Brian Benson, Navid Bagherzadeh, Matt Defranco