Instagram – “#Interests”

Wacky, wild stuff. Made for Generation Z.

Hey! Did you know you can now follow interests on Instagram?

Ghost Robot teamed up with Wieden+Kennedy in Portland to help them shout about this brand new feature — and to help them solve their production puzzle. We happily created twelve :15 spots, each distinctly designed to illustrate hashtags relevant to their post-millenial, iGen audience.


12 x :15 Unique Spots

• 2 x Magic-making Directors

• 1 x Massive (yet totally nimble) production team.

Project Info
Client Instagram
Agency Wieden+Kennedy, Portland
Directors Benjamin Dickinson & Daren Rabinovitch