Did you know you can now follow interests on Instagram?
Ghost Robot was approached by Wieden+Kennedy in Portland to help them solve this very problem. We created twelve :15 spots, each designed to illustrate hashtags relevant to their teen audience.
The spots were directed by the team of Benjamin Dickinson and Daren Rabinovitch (1/3 of Encyclopedia Pictura). Daren brought his art direction and fabrication skills to the project, while Ben commanded the camera and talent with precision. Each spot in the campaign is tied together with a cohesive color palette and quirky sounds made by our friends at Antfood.