FordChat – Content Campaign

A new way to car shop.

Our friends at GTB had the great idea to build a chatbot that could help pick the right Ford for you. They had another great idea, which was to hire us to make  videos promoting the new social tool.

Working collaboratively with their awesome creative team, we fleshed out three separate campaigns which were tested across three different markets. We got to work with some amazing comedic talent, including Charlyne Yi, and make lots of jokes about bots.

We still don’t know which campaign performed the most effectively, but maybe you’ve got a favorite?


Project Info
Agency GTB
Director Benjamin Dickinson
Exec. Producers Mark De Pace & Zach Mortenson
Head of Production Kacie Barton
Producer Josh Hartsoe
DP Matt Santo
1st AD TJ Sansone
Gaffer Eric Hora
Key Grip Garrett Cantrell
Art Director Claire Falkenberg
Stylist Bree Perry
Hair & Makeup Alyssa Bono
Hair Stylist Lisa Cunningham
Sound Mixer Louie Miller
Post Producer Katrina Lofaro
Editor Andrew Hasse, Megan Brooks
Animator Mike Batista, Jeff Buoncristiano, Tyler Wergin
Compositor Sasha Chertok, Jordon Derr
Designer Kim Dulaney, Colin Hess, Emily Liu