Ghost Robot

"Boy"

2010-08-20T00:01:45Z

One summer night, Adam Levite and Ra Ra Riot went to the Gowanus Canal to make a music video. Given a helpful cat, some friends dressed in black, and a man we will simply call "Johnnie Walker", this is what they made!

The video premiered on MTV and is prepping the push for the bands next album "Orchard."

"Fire In Your New Shoes"

2010-07-27T18:46:25Z

Earlier this summer, the GR crew got the opportunity to work with the awesome French directing team, Chic & Artistic.

Hosting the Parisians for a little over a week, we shot this video for Ultra Records' Kaskade, featuring vocals and a performance by Martina from Dragonette. The results are electrifying. Look for more future trans-atlantic collaborations...

Oh yeah, and we shot it backwards.

"Surf NYC"

2010-07-26T18:06:17Z

Adam created this short film for our local neighborhood Surf Shop/Coffee Bar - Saturdays. Examining the lifestyle of NYC surfers, the film was shot on RED and premiered on Youtube in it's native 4K resolution - a Youtube first.

The film has gotten some noticeable coverage, including articles on The Worlds Best Ever and Slamxhype.

"If You Return"

2010-07-13T13:21:17Z

Ghost Robot recently collaborated with Swedish director Wing-Yee Wu on a promo for Dave Sitek's soloproject Maximum Balloon. The tools were simple, a hot New York rooftop, a young ballet dancer and a balloon. Watch the result here.

Cropsey in Theaters

2010-06-04T10:55:21Z

Chilling horror tale, CROPSEY, creeps into theaters today. Filmmakers Joshua Zeman and Barbara Brancaccio delve into the mystery behind five missing children and the real-life boogeyman linked to their disappearance in their hometown of Staten Island, New York.

Go see it tonight.

"A chilling horror documentary."
- Roger Ebert, Chicago Sun Times

"This is a great movie."
- Ain't It Cool News

"intelligent, profound and unsettling....Auds will walk out of their theaters,get in their cars and check on their kids, not necessarily in that order."
- John Anderson, Variety

"A fascinating documentary of the nightmarish story behind an urban myth come true."
- Logan Hill, New York Magazine

"Cropsey can be seen as The Blair Witch Project by way of Zodiac and Capturing the Friedmans."
- Brandon Harris, Filmmaker Magazine

"Factory"

2010-04-26T18:13:35Z

Working off the initial concept of "History: Made Everyday", Adam Levite and the Ghost Robot team worked closely with History's in-house marketing team, to create this launch of the stations new identity campaign. Set in a factory, which physically constructs the History logo - or "Propel" - the challenge was to find a way to execute the spot with limited time and a limited budget.

After creating multiple sets of boards and scouting many locations, we settled on shooting in a practical factory location, bringing in our own workers and "Propels", augmenting things digitally, only when absolutely necessary.

The final :60 spot feature a mixture of our factory footage, selected show clips, and nearly forty VFX shots.

Joey, MTV, & Pepsi Hit The Road

2010-04-26T14:59:38Z

Ghost Robot was recently approached by Pepsi and MTV to create a series of documentaries featuring some recent winners of the Pepsi Refresh Campaign. Hitting the road the team has visited eight cities in the last three weeks, accompanied by the Pepsi Refresh bus and MTV News host Suchin Pak.

The spots will air across all Viacom networks - MTV, VHI, Teen Nick, Spike, and Comedy Central - starting this week.

You can follow the road trip on the Ghost Robot Road trip Blog.

Adam L. and GR Make History

2010-04-07T18:15:09Z

Literally.

In case you haven't talked with us recently, we wanted to let you know that Adam Levite recently helmed a massive identity spot for History.

While the spot won't air until April 25th during "America: The Story of Us", Christine Clarke from Boards' Magazine did an amazing write-up on the production process and collaboration between Ghost Robot and the creative team at History.

Please check out the article and behind the scenes gallery at Boards' and check back soon to see the finished spot.

Adam & Mark Pose for Complex Magazine

2010-04-05T15:38:59Z

Mark & Adam N. were recently featured in an advertorial by Lacoste, in the April/May issue of Complex Magazine.

The spread features Ghost Robot and designers Vault 49.

You can see the full-size image here.

"Rockets"

2010-03-19T17:31:58Z

The first of three in a series, this film by Adam was a great collaboration between Ghost Robot, Incase, Adam Glickman's The Idealists, and Brooklyn band Telepathe.

Featuring the same four friends in each spot, we created a series of three adventures, which deliver the message of "Protection Anytime" in very different scenarios.

Stay tuned for the next two.

Joey & Barnstormers Take NYC

2010-03-18T14:36:56Z

Ghost Robot's Joey Garfield will be featured with nearly thirty other artists in a massive Barnstormers reunion show at the Joshua Liner Gallery in Chelsea.

The two-floor exhibition will feature work by many celebrated artists, including David Ellis, Doze Green, Jose Parla, Kami, Kenji Hirata, Maya Hayuk, Mike Ming, ROSTARR, and Sasu. The opening is Thursday, March 18th, at 6PM. See you there.

"The Getaway"

2010-03-12T18:57:20Z

Adam directed this video for Athlete's first US single, "The Getaway".

Shot with a very small crew on the streets of downtown Manhattan, Adam worked closely with visual effects supervisor Theo Maniatis to create a palette of stunning light effects.

Ultimately, a combination of 2D and 3D effects were used to dramatize the emotional content of the song. Shot and delivered in four weeks time, this video is a testament to careful planning and clear, concise vision.

"Do It Again"

2010-03-08T15:28:35Z

Joey directed this colorful video for New Orleans funk-masters Galactic. Inspired by the "Sissy Rap" scene, which is featured on the record and this track - Joey's goal was to take booty dancing to the next level. To further reflect the "Sissy Rap" scene - transexual and cross-dressing rappers - Joey tapped both guys and girls to shake it in the video.

The faces were designed to incorporate influences from the '70's and '80's, while the look of the video was inspired by more recent, big budget hip-hop extravaganza's. The video premiered on Funny or Die.

Enjoy!

"Love Songs"

2010-02-18T23:32:07Z

This campaign for the Bonnaroo Music Festival let viewers choose and tailor their own trailer, to get access to the 2010 line-up. Each video featured the same cast and locations, but had a unique genre and different script. This was our rendition of a generic Romantic Comedy.

Adam got the chance to work with some great comedic talent, including Leo Allen, Christina Gausas, and Greg Rutter (who wrote the script).

Ghost Robot produced the campaign from the ground up, including the interactive microsite, which pulled user generated data, and integrated it into Adam's videos. You can make your own trailer here.

"Ever So Shy"

2010-02-09T21:38:21Z

This video was a collaboration between Adam and General Fiasco, an up and coming young band from Northern Ireland.

The band came from Belfast for the shoot, which consisted of two parts. The first part was shot on a stage in Brooklyn, with seven cameras surrounding the band and rolling simultaneously, while the second was shot verite on the streets of South Williamsburg.

The video is now in rotation throughout the UK and Europe.